I read recently that Lady Gaga was appointed Creative Director at Polaroid. Actually it is supposed to be a "strategic partnership" between the fashion icon of today and the iconic brand of yesteryears (or maybe even more appropriately, yesterdecades). As if that weren't bizarre enough, according to the Herald,The partnership is designed to help Polaroid appeal to a younger demographic after its technology was rendered obsolete by digital cameras offering a more effective form of instant photo gratification.
And here I was thinking "I wonder what Polaroid's been doing since the 70's when they did instant film photography...". Turns out that they are still doing instant film photography!
